SUBMISSION OF REPORT

1. Minimum SIX (6) pages of content and more than 3000 words. A cover page as well as references and citations is required. Diagrams, drawings and photos, where applicable, should not be so large as to take up the bulk of the total number of pages, and may be placed in an Annex section at the end of the report, if necessary.

2. Include following particulars on the cover page:
(a) Course Code & Name
(b) Group No
(c) Name and SUSS PI No for each member
(d) Submission Date
3. Compose your GBA using MS Word, and save either as .doc or .docx (preferred).
Name your document file strictly in this format –
CourseCode_GBA01_FullName_GroupNo. Use underscore, no spacing.
For example, SST101_GBA01_TanMeiMei_Group01 (omit D/O, S/O).

4. Report submitted via email will NOT be marked. Re-submission is NOT allowed after the cut-off date (including grace period).

ASSIGNMENT (Total 100 marks)

Background

TechInnovate is a mid-sized software company that specialises in developing cutting-edge enterprise solutions and cloud-based applications. Founded in 2010 in Singapore, the company has experienced rapid growth and is now poised for global expansion. TechInnovate’s core business focuses on creating innovative software products for industries such as finance, healthcare, and e-commerce.

Organisational Hierarchy:

TechInnovate currently employs around 500 people and has a relatively traditional hierarchical structure:

1. CEO and executive team

2. Department heads (e.g., Engineering, Sales, Marketing, HR)

3. Team leads and middle managers

4. Software developers, designers, and other specialists

5. Support staff and entry-level positions Business Model:

TechInnovate operates on a hybrid business model, combining:

1. Software as a Service (SaaS) offerings for its cloud-based applications

2. Custom software development for enterprise clients

3. Licensing of proprietary software solutions The company has been successful in its domestic market but now faces challenges as it seeks
to expand globally. These challenges include:

1. Adapting to diverse international markets and regulations

2. Managing cross-cultural teams and communication

3. Scaling operations while maintaining agility and innovation

4. Balancing standardisation with localisation of products and services

TechInnovate’s organisational culture emphasises innovation, collaboration, and continuous learning. However, as the company grows, there are concerns about maintaining this culture while implementing more structured project management practices.

The company is at a critical juncture where it needs to reassess its organisational strategy, structure, and project management approaches to support its global ambitions while preserving its core values and competitive edge in the fast-paced tech industry.

(a) Your team has been hired as project management consultants for TechInnovate, a mid-sized software company in Singapore, who is looking to expand its operations globally. Analyse how TechInnovate’s organisational strategy might influence its approach to project selection and prioritisation. Show specific examples to support your analysis. (30 marks)

(b) TechInnovate’s CEO has expressed concerns about the company’s current project management practices. Evaluate the potential impact of implementing a Project Management Office (PMO) on TechInnovate’s organisational culture and project performance. Give FIVE (5) positive and FIVE (5) negative aspects in your evaluation. (20 marks)

(c) Design a hybrid project management structure for TechInnovate that combines elements of functional, matrix, and projectised structures. Describe and justify your design choices, explaining how this structure addresses the company’s global expansion goals while maintaining operational efficiency.
(30 marks)

(d) As TechInnovate expands globally, it faces the challenge of managing cross-cultural project teams. Propose FOUR (4) strategies to foster effective communication and collaboration within these diverse teams. Explain how each strategy aligns with project management best practices. (20 marks)