MKTG1265 Applied Marketing Management Case Study, CU, Singapore Far East Flora has had some success with gifting on special occasions and would like to try a special Valentine’s Day
| University | Curtin University (CU) |
| Subject | MKTG1265 Applied Marketing Management |
Far East Flora has had some success with gifting on special occasions and would like to try a special Valentine’s Day offering in Cold Storage to increase awareness of their offerings. They are looking to launch a floral bouquet with 6 red roses with an attached chocolate box containing 6 heart-shaped chocolates from Fossa Chocolates as a trial for 6 months. This offering is exclusive to Cold Storage during the trial period.
Cold Storage is planning a markup of 25% for the product.
If Far East Flora would like to sell the Valentine’s Day offering at retail for $24.99, determine the following metrics:
- What will Far East Flora’s selling price for the Valentine’s Day offering have to be, assuming the above-stated markup for the retailer?
- How many units will Far East Flora need to sell to break even?
- How many units will Far East Flora need to sell to Cold Storage to earn a target profit of $20,000?
- If Far East Flora achieves the sales volume required to earn the target profit, what will be its profit %?
- Do you think Far East Flora should proceed with this venture? Why or why not?
Buy Custom Answer of This Assessment & Raise Your Grades
Are you a Curtin University (CU) student in Singapore seeking assistance with your Applied Marketing Management course? Look no further! Our professional team specializes in FYP and assignment help, including Case Study Writing Help. Whether you're struggling with a complex case study or need support for your assignments, we've got you covered. With our services, Singapore students can pay for assignments online and enlist the expertise of our skilled professionals. Take the stress out of your studies and trust our experts to deliver exceptional results. Contact us now to elevate your academic journey!
- Health Economics and Policy Assessment Essay | TU London
- Project on Probability and Statistics using MATLAB Assignment | NUS
- HS2261/HS2232 Adult Nursing 2 ICA 4: Care of Patient with Musculoskeletal Disorder
- BCAF004 Management Accounting & Finance Individual Assignment-01 October Semester AY 2025/2026 | TP
- HR9516 Human Resource Management Essentials Individual Assignment Essay and Reflection
- MKTG3002 Digital and Social Media Marketing Plan Assignment 2 Group Report | UON
- NUR09717 Promoting Excellence in Older People’s Care Assignment Essay | Edinburgh Napier University
- 7WBS2008 Strategic Marketing Planning and Entrepreneurship Assignment CW1 | PSB Academy
- SM9689 Responsible Strategy Individual Assignment Report and Presentation September 2025
- BM9615 Project Management Assessment Individual Report | Northumbria University
