APPENDIX A

FortyTwo.sg is an online home furnishing and lifestyle shopping site in Singapore that sells a wide range of furniture, home decor, and lifestyle items. It is the largest online furniture retailer in Singapore, according to its founder Naveed Lee.

The story of FortyTwo.sg began in 2006, when Naveed Lee, who had worked as a retail executive in a furniture showroom, decided to start an online furniture company called Beds. sg. He was inspired by the e-commerce trend and the low efficiency of the traditional furniture industry, which resulted in high mark-ups in product prices.

Beds. sg started with a humble team of three and barely 60 products, under four mattress brands and four categories of beds.

In 2013, it rebranded to FortyTwo.sg and expanded its product portfolio to include over 20,000 products under an ever-broadening range of furniture, home decor, and lifestyle items.

FortyTwo.sg prides itself on being affordable and providing a great customer experience. It works exclusively with factories to gain a pricing advantage by leveraging on its volume and scale. It also offers free delivery for orders above $300, 100-day free returns, and lowest price matching.

FortyTwo.sg aims to create a convenient and reliable way to furnish your home with the power of the internet. It has grown from its humble beginnings to become a successful online furniture retailer in Singapore.

They continue to maintain their business purely as an e-commerce business without any showroom or physical storefront.
Over the years, the company has been experiencing substantial growth in its customer base and sales volume over the past few years. However, this growth has presented operational challenges, particularly in the order fulfillment process.

The management at forty-two. sg has recognized a significant issue with the efficiency of its order fulfillment process, resulting in delayed deliveries, increased customer complaints, and additional operational costs. The problem primarily stems from the warehouse and logistics operations, impacting the company’s ability to meet customer expectations and maintain a competitive edge in the market.