COM259e Assignment Question

For this assignment, please select TWO print and TWO video brand advertisements to analyze.

Your brand advertisements (no sales promotion ads) must cover these four categories:

• Beer
• Shampoo
• Smartphone
• Recycling

For this assignment, you are required to analyse each of the four advertisements based on the following guidelines:

• Examine the main objective of the advertisement
• Evaluate the effectiveness of the advertisement
• Discuss the demographics and psychographics of the advertisement’s target audience