COM223 Writing for Strategic Communication Assignment, SUSS, Singapore: Discuss traits of effective writing across an organization’s strategic communication functions

Learning Outcomes

Knowledge & Understanding (Theory Component)

By the end of this course, you should be able to:

• Describe the writing process
• Discuss traits of effective writing across an organization’s strategic communication functions

Key Skills (Practical Component)

By the end of this course, you should be able to:

• Apply effective writing techniques across an organization’s strategic
communication functions
• Write effective public speeches
• Develop key public relations documents including news releases, fact sheets,
executive biographies and for an organization’s social media
• Formulate writing strategies to embark on key types of organizational
communication including letters, memos, and e-mails