Tasks

2. Apply the steps based on the scientific process in Bauer et al. (2019) for data set 1 (see Appendix 1) and prepare a data analysis report in the following manner:

(a) Identify the problem faced by the organization and the purpose of the survey as indicated in data set 1.

(b) Conduct research (based on reputable academic journals) on the factors (i.e…independent variables) relating to the dependent variable as indicated in data set 1 (You can exclude the age and gender for the research portion only). From your research. briefly summarise the research that explains the relationship between each factor (i.e.. independent variable) and the dependent variable. Then. develop hypotheses for each factor (i.¢.. independent variable) and its relationship with the dependent variable.

(c) Analyse data set 1 in the following manner:

i) Examine and report the reliabilities of each measurement scale. (Attach the
SPSS output as Appendix 1 in your TMA).

ii) Explain an appropriate statistical analysis to use. Then analyse the data using the appropriate statistical analysis and report the descriptive statistics and the statistical analysis output and conclusions (You are required to recreate the required tables from the output in the main report. Then attach the SPSS output as Appendix 2 in your TMA).